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Google Penguin 4.0 Update: What You Need to Know

First off, what is Google Penguin? Google Penguin is merely a codename for an algorithm that Google webmasters have developed that is able to punish websites that violate Google’s Webmaster Guidelines. The way that Google Penguin punishes these websites that violate the aforementioned guidelines is that they decrease their search engine rankings. Websites are punished when they deliberately manipulate search engine indexes in order to make their website’s search engine ranking go up, this is known as black-hat SEO techniques. The rank of a webpage artificially and illegally increases through the use of link schemes, or the increase of the links that are pointing to a page.

In other words, Google Penguin is a filter for sites that are spamming Google’s search results. They need Google Penguin to detect these kinds of spam because Google’s regular spamming systems aren’t able to detect these. Google Penguin is run periodically, enabling it to catch sites that are spammy, and penalizes these sites until they improve themselves by the penguin filter is run again.

Google Penguin being around for 2 years since its initial release in 2012, periodically releases update, and there have been 7 updates all in all, although the latest one has been released after a 2 year wait. The latest one, Google Penguin 7, otherwise known as Google Penguin 4.0 was released this September 23, 2016 and includes many major updates.

Google Penguin 4.0 has now a significant feature that is a big improvement from its previous counterparts and it is the ability to work in real time. Google Penguin, unlike its previous versions now run constantly, in comparison to previous counterparts running on a periodical basis. Google Penguin 4.0 is now able to capture, free as well as recapture any site caught violating Google’s spam algorithm and guidelines. Google Penguin 4.0’s implemented changes will now take effect in a visibly faster manner, and will appear in a shorter time after it visits a site. Google Penguin 4.0 is able to catch websites that violates guidelines by using spam link and black hat SEO methods in a much more quick manner as possibly as they can, and is also able to keep low quality sites rankings relatively low.

By using Google Penguin 4.0, you are much more encouraged to keep your website in top shape, and constantly improve it, as well as using non-illegal, fair and tested techniques to rank your website in Google’s search engines. What’s more, you should keep your website relatively clean through constant clean ups as well as audit it consistently.

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